JD Sports Enters Middle East with GMG Franchise Deal

Britain's biggest sportswear retailer JD Sports Fashion will open about 50 stores in the Middle East after agreeing its first ever franchise deal with Dubai-based GMG, it said on Monday. The trainers and sportswear chain said its entry into the region forms part of it strategy to expand into underpenetrated markets. The 10-year agreement will focus on locations in the United Arab Emirates, Saudi Arabia, Kuwait and Egypt.

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