JCDecaux creates wig installation for Sydney Gay and Lesbian Mardi Gras
March 4, 2021 9:54
JCDecaux has installed a large wig on a panel on Sydney’s Oxford Street, the traditional home of Sydney Gay and Lesbian Mardi Gras.
The announcement:
Although the annual Sydney Gay and Lesbian Mardi Gras might look a little different this year, the event aims to be as characteristically fabulous as its previous iterations and in partnership with JCDecaux will be paying homage to its spiritual home of Oxford Street with a campaign designed to continue bringing the sparkle to Sydney.
Honouring the wonderfully glamourous wigs of drag queens known to adorn both footpath and float, JCDecaux’s Creative Solutions team has created a large-scale special build installation – a giant rainbow wig – located on a panel in the parade’s Oxford Street home. As an iconic feature of an even more iconic festival and parade, the hairpiece has been designed to recognise the significant impact that the event has for the LGBTQI+ community, maintaining the same sense of inclusiveness that the area has become known for.