According to the press release, after 18 months of careful strain selection and meticulous cultivation practices, MONOGRAM’s core collection of products debuts to the world
today, marking a new chapter within the cannabis space predicated on dignity, care and consistency.
We previously reported, the rapper’s first line of cannabis is a joint venture with California-based weed company Caliva.
Monogram debuted its website and Instagram account in October, providing fans with a glimpse of the product.
“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked,” shared Mr. Carter in a press release. “I created MONOGRAM to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. MONOGRAM products are next level when it comes to quality and consistency and we’re just getting started.”