James Squire says 'Ordinary Be Damned' in bold new brand campaign via Milk + Honey United

“Ordinary Be Damned” is the bold new brand platform for Lion’s James Squire, just launched by independent creative company  Milk + Honey United.


The new campaign, featuring voiceover by actor Rory McCann, best known for his portrayal of The Hound in “Game of Thrones”,3 connects the brand to th

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