The story of Pel-Freez began in 1911 with Herman Pelphrey and a small, home based, rabbit business in Inglewood, Calif. By 1918, the growing business needed a new processing plant, which was opened in Los Angeles. In 1936, Pelphrey's son, Dave, entered the rabbit business and shortly thereafter a partnership was formed. In 1937, Bob Dubbell married Dave's sister, Josephine, and also joined the business. In 1939, H.F. Pelphrey & Sons began to quick-freeze and package frozen rabbit meat for the first time in the industry, hence the origin of the company and trademarked name, Pel-Freez. Previously, all rabbit meat was fresh dressed and packed in ice.