Jamaica Tourism Minister, Hon. Edmund Bartlett, has announced that the Jamaica Rum Festival (JRF) will be packaged and marketed as a tourism product and sold to potential visitors to the island.
Speaking at the launch of the festival at Devon House last evening, Minister Bartlett said: “We want the rum festival to be a product, not just an event. So, we want to, through the Jamaica Tourist Board, package it with rooms and with seats and bring the visitors to Jamaica to consume this critical asset that is from the heart and soul of the Jamaican people.”
The JRF covers an exploration of Jamaican rum; how it is made; the varying types and how best to enjoy it.