PFC-free, organic cotton, zero waste: sustainability pioneer Jack Wolfskin
Jack Wolfskin: How the outdoor brand is committed to more sustainability
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Active environmental protection by developing sustainable innovations has been a matter close to to the heart of Jack Wolfskin for years. Numerous pioneering achievements in this area prove this.
Image credit: Jack Wolfskin
"At home outdoors" is the Jack Wolfskin slogan. And anyone who feels at home outdoors also cares a lot about preserving our nature. Jack Wolfskin has been proving this for many years. The Idstein-based company has developed and implemented numerous pioneering achievements in the field of sustainability - not for a few highlight products but high-volume bestsellers and always designed to question existing processes and improve them sustainably. This includes, for example, the conversion to 100 per cent organic cotton, the phase-out of PFC chemicals, the development of new recycling technologies and the disclosure of the entire supply chain. The most recent achievement: since 2020, numerous Jack Wolfskin products have carried the „Green Button“, a sustainability seal of the German government.