New prototype, ghost kitchens underway as the chain prepares for unit growth
Jack in the Box attracted higher-income customers as the pandemic started, and the quick-service chain has retained many of them, which contributed to a 20.6% boost in same-store sales, executives at the San Diego-based chain said Wednesday as they announced quarterly earnings.
“When we measured churn of customers compared to last year at this time … we're seeing that it implies that Jack has been able to successfully hold onto these new higher-income customers that we acquired at the start of the pandemic,” CEO Darin Harris told investors in an earnings call for its 2