IWC And Mercedes-AMG Launch Performance Inspired Chronograph
IWC And Mercedes-AMG Launch Performance Inspired Chronograph
May 24, 2021
Luxury watchmaker, IWC Schaffhausen, and premium carmaker, Mercedes-AMG, have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership between these two upmarket brands; they have been collaborating since 2004. The long-standing collaboration between the Swiss luxury watchmaker and the performance and sports car brand Mercedes-AMG, is grounded in many common values, including the pursuit of technical perfection and uncompromising quality. Both companies were created by visionaries with bold ideas.
IWC was established in 1868 by American watchmaker and entrepreneur Florentine Ariosto Jones in Switzerland. It is renowned for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy to use. The ‘International Watch Company’ is a pioneer in the use of titanium and ceramics, and specialises in highly engineered technical watch cases manufactured from advanced materials, such as titanium aluminide and Ceratanium®. Meanwhile, in 1967 in Grossaspach, Germany, Hans Werner Aufrecht and Erhard Melcher established AMG with a visionary concept of incorporating cutting-edge racing technology into road-going series vehicles.