Redefine Meat's Alt-Steak product
Redefine Meat, an alt-protein business based in Israel using 3D technology, has signed a distribution deal following a blind taste-testing exercise.
The firm has inked an agreement with locally-based distributor Best Meister to commercialise its products in the first half of this year.
It recently held a blind tasting of its products, including its Alt-Steaks, during which 600 people bought almost 1,000 of its dishes from a food truck, which sold out within five hours.
Redefine Meat's said the bulk of buyers thought its products were indistinguishable from animal meat and it recorded a 90% acceptance rate.
Best Meister will now target Israeli restaurants and high-end butchers in its attempt to distribute the products.