NEW measures should see the Island's tourist hotspots looking spick and span this summer holiday.
The Isle of Wight Council has launched a summer litter prevention campaign, with extra staff being recruited to keep parks, public open spaces and beaches clean and safe.
Their duties will include reporting littering, fly tipping, graffiti, dog fouling and anti-social behaviour, so they can be tackled swiftly.
The council says, as part of the campaign, litter bins in tourist hotspots will be emptied more regularly and beaches will be cleaned daily.
With a staycation boom expected this summer, Cllr Jonathan Bacon, cabinet lead for the environment, said it was more important than ever the Island was looking its best.