Is it game over for the Hockey Canada brand? Maybe, say ad experts

As company after company has cancelled sponsorships with Hockey Canada over its mishandling of gang-rape allegations and millions in payouts to complainants with sexual misconduct claims, communications experts are not sure the organization can ever recover with advertisers.

Related Keywords

Guelph ,Ontario ,Canada ,Moncton ,New Brunswick ,Quebec ,Toronto ,Canadians ,Canadian ,David Chong ,Ann Pegoraro ,Justin Trudeau ,Megan Matthews ,Andrea Skinner ,Brian Levine ,Tim Hortons ,University Of Guelph ,Imperial Oil ,Sobeys ,Telus ,Scotiabank ,Canadian Tire ,Hockey Canada ,Lang Chair ,Sport Management ,Hockey Quebec ,Minister Justin Trudeau ,Sport Pascale St Onge ,Instinct Brand Equity ,Envision Sports ,Sponsors Tim Hortons ,