Is blockchain the true solution to the OTA challenge or is it merely a silver bullet hope? | By Nicole Rosenkranz & Saskia Hillmann – Hospitality Net

There is the paid search, the SEOs and everything else you pay commission for. This is the landscape at the moment. So, you have as a hotel, you have a Greek salad, which is very tasty, but if you mix it, it doesn't look very constructive.

Related Keywords

Switzerland ,Greece ,Greek ,Chedi Andermatt ,Saheb Mamaghani ,Big Four ,Expedia ,Ibm ,Gartner ,Global Industry Leader In Hospitality Technology ,Swiss Hotel Association Ambassador Of ,Microsoft ,Swiss Hotel Association ,Cool Cousin ,Winding Tree ,Global Industry Leader ,Senior Strategic Consultant ,