Senior Editor
New survey report from Piplsay found that 54% of Amazon Go shoppers rate their experience in those store as “excellent."
So far, so good for Amazon Go, at least when it comes to consumer experiences.
A new survey report from consumer insight provider Piplsay found that 54% of Amazon Go shoppers rate their experience in those store as “excellent,” with 35% rating the experience as “good,” 7% as “not very good” and 4% as “bad.”
The Piplsay survey was conducted nationwide in the United States from Feb. 19-21, and the findings are based on 30,166 online responses from individuals aged 18 years and older.
As demonstrated by the Amazon Go store that opened in the e-commerce operator's hometown of Seattle, the main feature of the concept is the Just Walk Out technology — that is, cameras, sensors and software that enable customers to be automatically charged for purchases without wasting time in checkout lanes or going through self-checkout kiosks.