Irish whiskey sector poised to rebound after dip in sales
Volumes remained relatively stable even as travel retail sales fell 96.2% due to Covid
about an hour ago
Irish whiskey sales proved resilient last year despite the Covid-related lockdown restrictions with volumes down 0.4 per cent to 11.4 million cases, compared with 11.9 million in 2019.
Even with the collapse in duty free and travel retail, as well as the widespread closure of bars and restaurants, volumes were down less than expected, with industry representatives expecting the sector to rebound more quickly than initially thought.
Prior to the pandemic, the industry was on track to break the 12 million cases milestone for the first time.