Nation’s favourite cereal becomes Official Breakfast Partner of NI senior teams
Weetabix Food Company has become an Official Partner of the Irish Football Association, encouraging consumers to embrace healthy choices at breakfast.
The partnership will see the nation’s favourite cereal become the Official Breakfast Category Partner of the Northern Ireland women’s and men’s senior teams.
The agreement is part of a long-term partnership between Weetabix and the respective Home Nations football associations.
In addition from May a number of money-can’t-buy experiences with the Northern Ireland senior football teams, including attending open training sessions and signed shirts, will also be up for grabs as part of an on-pack promotion on the Weetabix range, as well as ticket prizes to international matches.