Irish channel TG4 reveals new logo and folklore-inspired idents
Red Bee Creative has designed the new look for the Irish broadcaster, which includes footage from the four provinces of Ireland.
February 2, 2021
9:54 am
Irish language channel TG4 has revealed a new brand identity and range of animated idents, to match the platform’s positioning of “Expect the unexpected”.
The updated look has been designed by London-based agency Red Bee Creative and has begun to roll out. The work was a collaboration with TG4’s in-house design team.
Deconstructing the logo
TG4’s logo has been deconstructed to provide a more “liberated visual language,” says Red Bee Creative head of design Jane Fielder.