跨界联名能打造1+1>2的效果？联名款如何 火 下去_大陆_国内新闻_新闻_齐鲁网

原标题 好看、好吃、好用，越来越多的商家跨界联名、拥抱IP经济——。联名款如何“火”下去。生鲜平台联名老字号品牌，不断推出新菜式新产品；服装品牌联名电影、动漫，带动消费者“买买买”；小家电联名热门IP形象，萌萌的小熊小黄鸡给豆浆机、电饼铛添色……越来越多的商家开发“联名款”产品，带动了消费热情

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