Investor pressure is getting results in fast food
Around three years ago, McDonald’s had its climate plan approved by the Science Based Targets Initiative (SBTI), the nonprofit that rubber-stamps strategies that are in line with limiting warming to 2 degrees Celsius. The company was an outlier: None of the biggest fast-food brands had shown such ambition.
Just over a year ago, the situation was not much better. McDonald’s big rivals lacked approved targets, although Chipotle had at least committed to setting one.
Then, just a few months back, things started to move. In February, Domino’s announced plans for a science-based target. In March, Yum! Brands, parent company to KFC, Pizza Hut and Taco Bell, had its target approved by the SBTI. And last month, Wendy’s said it would pursue the same goal.