Bar Chido is a local cantina with a big brand presence that you’d be more likely to find in the restaurant district of a major city rather than the suburbs of Chicago. But there’s more to the design of this restaurant than a fun visual identity, delicious menus, and a loveable cartoon donkey mascot, appropriately named Señor Chido.
Bar Chido worked with the award-winning branding studio,
EightySeven, to create a modern, post-pandemic restaurant experience that could thrive in 2021 and beyond. In addition to developing a bright, playful pastel color palette and mouth-watering handcrafted cocktails, creating an experience that truly fit the needs of modern diners was an absolute necessity for owner Sam Vlahos.