Introducing Aab, the first modest fashion brand to sell hijabs and abayas at John Lewis
The British label will arrive at John Lewis on 9th March
25 February 2021 • 1:38pm
Aab's spring 2021 collection
The independent British label Aab is set to become the first modest fashion brand stocked at John Lewis & Partners this spring.
Arriving on the website on 9th March, John Lewis’s exclusive buy is a 40-piece collection, spanning hijabs, abayas, kimonos, jumpsuits and maxi dresses.
Aab is just one of 50 new fashion and beauty brands being taken on at the department store this season, as it aims to refresh its offering and champion smaller businesses following the pandemic.