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International Game Technology PLC (NYSE: IGT) has signed a multi-year licensing agreement with Authentic Brands Group (ABG) for the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games in the U.S. and Canada.
Love Me Tender: In addition to using the King of Rock ‘n’ Roll’s name and likeness on instant tickets, draw-based games and mobile and interactive games, IGT stated it would also “develop turnkey second-chance promotions and exciting comprehensive experiences for lottery customers and their players.”
“Elvis Presley is one of the most influential pop culture icons of the 20th century, and IGT is excited to offer Elvis games to our customers and their players,” said Jay Gendron, IGT’s chief operating officer for lottery. “We are committed to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand across all available platforms and territories.”