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Dentons EALC East African Law Chambers recently successfully represented JCDecaux SA in its trademark infringement suit at the Commercial Division of the High Court of Tanzania against a local company, JP Decaux Tanzania Limited, for infringement of its trademark
JCDecaux. The decision in this matter is crucial in Tanzania as it firmly restates the principle that protection obtained by registration of a trademark in Tanzania overrides the protection offered by registration of a company under the Companies Act.
JCDecaux SA is a global outdoor advertising business that entered the Tanzanian market in June 2015 after its South African subsidiary, JCDecaux South Africa Holding Proprietary Limited, acquired Continental Media Holdings Limited, the ultimate owner of Continental Outdoor Tanzania Limited. Following the acquisition, Continental Outdoor Tanzania Limited changed its name to JCDecaux Tanzania Limited. The JCDecaux trademark was registered in Tanzania in October 2015.