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Intel has spent the past few years lurching from one misstep to another and even had to outsource the manufacturing of its latest chips to one of its biggest rivals.
Now, in order to recapture its former glory, the company is betting it can execute a series of tricky manufacturing shifts. But it’s also hoping that a rebranding campaign will convince people that it isn't so far behind the competition after all.
Intel CEO Pat Gelsinger laid out a road map for several generations of chips at an event Monday. It includes new technologies designed to help the company compete with TSMC, a Taiwanese chipmaker that currently makes the most advanced and high performance computer chips, as well as Samsung in South Korea. The road map includes a timeline that will allow executives—and outsiders—to measure Intel’s progress.