A SERIES of social media accounts have been set up to share photos of the infamous dryrobe being worn in a range of unusual places.
The Instagram pages feature snaps of people wearing the controversial garment while visiting cafes and shopping for wine.
Athletes and outdoor sports enthusiasts have been known to don the versatile item to keep warm while exercising - but it's a different story in Brighton and Hove.
Although the piece has proven popular with seafront swimmers, dryrobe fans have also been spotted wearing their favourite outfit while going about everyday life.
A number of online accounts have been started to document this fashion phenomenon, and they have receives scores of submissions from bemused members of the public.