The teens and twentysomethings of
Gen Z are continuing to bash at the gates of pop culture, reshaping the social media we use while remaining relatively indifferent to traditional entertainment, two new studies suggest.
The implications are big for
Hollywood studios, who long have counted on each new generation to line up like their elders to watch the latest films and TV shows. But that’s changing. The studies suggest Gen Z members prefer to spend their time on video games and music, while using social media substantially to connect to both.
The consulting giant
Digital Media Trends Survey, which tracks generations from Gen Z to