InsightEra shares trends and five strategies to win 'Gen Z', highlighting 'MarTech' as a key weapon used by brands and businesses in digital era at DigiTech ASEAN Thailand 2023.

Ms. Nareerat Saetiew, Chief Executive Officer and Co-Founder of InsightEra Co., Ltd., revealed that Gen Z consumers in Thailand, aged between 11-26 years (born from 1997-2012), totaling 13 million, are becoming a focal point for marketers as they

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