The hot new app for Gen Z launched this week and rocketed to the top of the download charts. The
photo-sharing app is called Poparazzi and it's gaining buzz by taking a sledgehammer to ossified social media norms.
A decade ago, Snapchat stole a generation of young users from Facebook by making photos disappear. For Poparazzi, the social media shackle to liberate users from is the selfie.
The app, created by Alex Ma and his brother Austen, encourages you to become "your friend's poparazzi" instead posting pictures of yourself.
Rather than a perfectly curated Instagram grid, a user's profile consists of unedited photos that others have taken. Poparazzi also eschews traditional social-media metrics: There's no follower count or likes, only total "views" on a user's photos and the number of emoji reactions to their posts.