Inside the multi-million dollar business of Everest - from the controversial 'boy band' climber who charges $1m to personally guide you to the summit to the 'bouncy castle' that will fast-track you to the top

2023 was a record year for deaths on Mount Everest. But that hasn't stopped the hundreds of people who spend upwards of $45,000 to climb it - many drawn by the fame of Nepal's most celebrated poster boy.

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