Innovation in the year of the virus

— Andy Warhol
Business schools are already teaching classes about coping with viral challenges. This year will probably be studied for a long time. Two new restaurants that opened during the epidemic throes stand out for their innovation.
Franka is a pizzeria in East Village. It began the epidemic as a surf and turf fine dining café. The latter business plan was not working at a time when diners were not skipping fine dining experiences. The pizzeria concept made lots more sense for the time. Pizza travels well, and East Village is full of carryout customers. It’s working so well that there will be no return to the former template even when there is no viral threat.

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