Posted January 6th, 2021 for InMoment
—Combination brings a self-serve, scalable, and always-on digital sensing capability —
with robust customer journey analytics —
to InMoment’s current offerings
—Helps leading brands seamlessly expand their digital ‘in-the-moment’ signals from any interaction point, including product and in-app, without sending customers into offline survey channels
SALT LAKE CITY (January 6, 2021)—InMoment ® , the leading provider of Experience Improvement (XI)™ solutions, announced it has acquired Wootric, the fast-growth leader of the digital feedback industry, to provide businesses unique solutions to speed their successful transformation to digital.
The pandemic has fueled the need for organizations to shed traditional customer selling and servicing models for new, more innovative and digital-first engagements. This includes the need to empower businesses with self-service digital sensing that is fast to launch and can be deployed anywhere quickly, including native in-app, product applications, and other digital interactions. Business leaders want more feedback from customers, not less, and struggle to understand how new apps and digital touchpoints are impacting customer experience (CX), employee experience (EX), and lifetime value.