Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News and Religious Fatalism

"...findings provide empirical evidence to deal with public reluctance and skepticism through strategic media messages to cultivate the literacy necessary to counter the phenomena that breed polio vaccine reluctance, such as misinformation, disinformation, fake news, and religious fatalism." Polio cases reported in Pakistan - one of the two polio-e

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Pakistan ,Muhammad Yousaf ,Emenyonuc Ogadimma ,Amjad Ali Shah ,Qiang Jin ,Rehan Sadiq Shaikh ,Saima Hassan ,Syed Hassan Raza ,Rehana Munawar ,University Of Sharjah Ogadimma ,University Of The Punjab Shaikh ,Hebei University Jin ,Bahauddin Zakariya University Raza ,University Of Gujrat Yousaf ,National University Of Modern Languages Munawar ,Asian Development Bank ,Bahauddin Zakariya University ,National University ,Modern Languages ,District Headquarter Hospital ,