Halal-certified beauty is a booming market with a global turnover worth USD 74.7 billion in 2020 [1]. Driven by the increasing religious awareness of younger Muslim consumers and the growing Muslim population worldwide, sales of halal cosmetics are projected to grow 9.6% CAGR until 2026 [2]. To date, South-East Asia is the main market for halal cosmetic and personal care products.

The Asia-Pacific (APAC) region is accounting for the largest slice of this thriving market, with Malaysia and...

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