A study released by UNICEF and the Geena Davis Institute on Gender in Media reveals persistent gender stereotyping in I...
A study released by
Geena Davis Institute on Gender in Media (GDI) on
Gender Bias and Inclusion In Advertising In India has found that Indian ads have highly streotypical female characters.
The study explores how popular Indian advertisements can replace such harmful typecasts with balanced portrayals to inspire girls and boys of their possibilities, unrestrained by gender stereotypes.Although female characters are prominent in ads in India, they are still highly stereotyped. Women are less likely to be shown in public spaces and in paid employment; more likely to be selling domestic products and food to other women as well as responsible for childcare and shopping. Female characters in ads also tend to be thin, unlike men