The intent behind ROC cultivation is to emphasise farming practices that restore and build soil, and render fair conditions for farmers
India's Vasudha Swaraj, the agricultural arm of Pratibha Syntex Ltd, a vertically integrated, sustainability-oriented manufacturer of knitted textiles and garments, has engaged 1,000 farmers in the cultivation of regenerative organic cotton.
The intent behind regenerative organic cotton (ROC) cultivation is to emphasise farming practices that restore and build soil, ensure animal welfare, and render fair conditions for farmers and farmworkers.
In a bid to increase farmer income and improvise soil health, Vasudha Swaraj promoted multi-cropping techniques. With multi-cropping and inter-cropping, while farmers receive additional crop and additional income from the same farmland, the carbon nutrient in the soil is also increased resulting in increasing arability of the farms lands, the company explains. Farmers were also given training on effective practices of animal husbandry.