India's Hero Cycles taps its global aspiration with London
Image by Michael Gaida from Pixabay
India's Hero Motors Company (HMC) Group on Tuesday announced plans to set up a new international headquarters, Hero International (HIT), in London as part of a push towards expanding Hero Cycles' overseas business and strengthening its global presence.
The company said HIT is aimed at bringing HMC's European businesses under one umbrella and giving its electric bike business a major boost worldwide.
The new HQ will unify HMC-owned European businesses, including HNF GmbH in Germany and Insync Bikes in UK, as part of a long-term vision to grab an increasing share in the lucrative e-bike market growing at an exponential pace in Europe.