| 12 April 2021
With a projected 7% CAGR over the years from 2020-25 and a satellite industry described as ‘robust’, the Indian pay-TV market is set to show reasonable returns despite an unhelpful regulatory regime says a study from Media Partners Asia (MPA).
The report, entitled India Pay-TV Distribution 2021, predicts that the market will be spurred by more than 96% of India’s pay-TV homes being digitalised by 2025 with total pay-TV subscribers expanding from 127 million in 2020 to 134 million by 2025. Total industry revenues, including subscription and advertising, are set to reach US$12.3 billion by 2025.
MPA estimates that India’s active DTH homes will grow from 58 million in 2020 to more than 68 million in 2025. Looking at the potential wining platforms, cable’s share of pay-TV subscribers will decline from 54% in 2020 to 46% by 2025 while IPTV will pick up a small share after rolling out later in 2021.