Saturday, 16:44, 02/01/2021
VOV.VN - For many domestic firms, in addition to searching for markets and customers through traditional channels, e-commerce is being increasingly viewed as a support channel that helps them to gain more opportunities to reach out to new buyers and reduce costs in transactions.
Digital technology application brings better efficiency to local businesses in the current context
This digital transformation is of particular importance amid the global spread of the novel coronavirus (COVID-19) pandemic, with the use of digital technology seen in all activities, especially business operations.
Doan Thuy, a representative of handicraft enterprise Glovimex Co., Ltd, said Glovimex has run various export activities through e-commerce for roughly three years. When transforming from an offline to an online model, the company studied online marketing channels, including B2B e-commerce floors, social networks, and business websites as a means of promoting their products. Gradually, the company's products gained greater traction on the e-commerce floor, becoming the fulcrum for Glovimex to maintain and boost its growth momentum, even when it has been negatively affected by the pandemic.