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Psychology-based business trainings
that develop a proactive entrepreneurial mindset have been
shown to be more effective than traditional business
training in supporting female entrepreneurs to grow their
businesses. At the same time, recent studies have shown that
women’s business decisions are influenced by their spouse,
and that these intrahousehold dynamics contribute to gender
gaps in entrepreneurship outcomes. A new training curriculum
developed by the World Bank Africa Gender Innovation Lab
(GIL) in partnership with the Digital Opportunity Trust
(DOT) builds on these insights by inviting male partners to
participate in a mindset focused program targeted to women
entrepreneurs that is partly delivered at the trainees’
home. This GIL case study summarizes key learnings from a
pilot intervention carried out with participants across four
cities in Ethiopia during 2021–2022.

Related Keywords

Ethiopia , ,World Bank Africa Gender Innovation Lab ,Digital Opportunity Trust ,

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