Impossible Foods Announces New Vegan Chicken Nuggets
Impossible Foods just announced that it will enter the vegan chicken market this fall, presenting the company’s new plant-based Impossible Chicken Nuggets following rival Beyond Meat’s vegan chicken debut. Impossible Foods just unveiled this plant-based chicken product, saying that it will begin distribution within the foodservice sector before moving to retail. The product will make its first appearance during the DOT Foods - the largest food distributor in the United States - trade show next week.
The plant-based chicken nugget is made from texturized soy and sunflower oil developed to mirror the taste and texture of conventional chicken. As an early pioneer for plant-based meat, Impossible Foods arrived late to the plant-based chicken market. Impossible President Dennis Woodside explained that the company had “been busy with other things” and that Impossible Foods had “been working on chicken for some time.”