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Importance of Keywords for Digital Marketing
December 24, 2020 By Editor
In today’s contemporary digital world, every business needs to have a robust online presence. Whether it is social media, advertisement campaigns, or digital storefronts – it is time to streamline your digital marketing campaign. After all, people are actively searching for goods and services online. From restaurant reviews, customer feedback, to hair transplant services – people turn to Google for every query and question.
You only have to enter a ‘word or phrase’ on the search engine box and hit the search button. The search engine will display millions of webpages offering similar products and services. In the digital world, the words and phrases people use to search are called keywords. According to SEO Sydney, keyword selection is the most important factor in creating a successful SEO campaign. Keyword intent and keyword competition are two essential keyword factors that businesses overlook in the pursuit of ranking for keywords according to the highest search volume. Therefore, the core idea of digital marketing is to target the audience through specific terms and keywords. They work like connectors, connecting brands to their audiences.