Image And Identity In Play As Ukraine Tries Cultural Diplomacy
February 19, 2021 13:41 GMT
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KYIV -- To the many challenges facing Ukraine these days, from war and occupation to economic troubles exacerbated by COVID-19, add one more: how to improve its image.
The pandemic aside, it’s probably a tall order for any country seeking to attract investment, tourism, foreign students, and general goodwill. For Ukraine, whose image has been shaped by such unenviable events as the Chernobyl nuclear disaster 35 years ago and the only war currently being fought on the European continent, it may be a uniquely difficult endeavor.