'TikTok is home to a new kind of shopping culture: community commerce'

DUBAI: Last year, TikTok overtook Google as the most popular website, according to internet-security company Cloudflare. The unprecedented popularity of the short-form video app has spurred a new wave of content creators and influencers, and given rise to new types of content and shopping trends. The consumption of technology-related content on the platform grew by 302 percent

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