April 29 2021, 10:15 am | BY Ricki Green | No Comments
IGA has launched a new campaign via The Core Agency, that thanks Australians for choosing to shop at independent family owned IGA stores over the past year through the height of the COVID-19 challenges.
The new TVC, featuring Shane Jacobson, shows how choosing to shop at IGA means far more than people realise. Because of their customers’ support, IGA store owners across the country were able to employ more locals when so many needed a job. It meant that they could continue to support local suppliers when they needed it most. And it meant that IGA stores could keep supporting all the local charities and community groups who do such fantastic work.