2021 is the year where tech events are hoping to make an in-person comeback, with IFA being the second major expo hoping to stage an in-person event later this year. It’ll join the deferred Mobile World Congress taking place in late June/early July in opening its spaces to the public — only IFA kicks off in September this year.
IFA it happens at all
The event will return to its full size, after being relegated to an online-only event in 2020, the year we’d all rather forget. There was limited in-person attendance at Messe Berlin last year but the organisers are going all-in for 2021. That said, they’re not expecting to set any attendance records this year.