Hyundai PHL looks back at a year of 'phygital' solutions

BusinessWorld
June 7, 2021 | 12:02 am
ON ITS 20
th year in the business, the official distributor of Hyundai in the Philippines looks back at a suite of programs it initiated quickly amid the pandemic which began last year.
Embodied in the so-called Hyundai GPS (Guidelines for Protection and Safety), Hyundai Asia Resources, Inc. (HARI) crafted three main programs — Hyundai HOME Page, Hyundai ARMOR, and Hyundai @YourService — that allow the company to pivot in the new normal.
HARI said it was challenged “to recover losses and to ensure business continuity for the sake of over 500 employees and their families, plus the thousands employed at Hyundai dealerships across the country.” The programs, according to a release, were conceived and implemented “at the height of the lockdowns in a record three months in May last year.” The GPS is comprised of a comprehensive set of procedures and programs that aim to safeguard the well-being of HARI employees, business partners, and customers in order to restore confidence and win back customers through alternative channels.

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