Image: The Good Publishing Company
The new Bible incorporates calligraphy from artist Eric Haze. The company says 10 percent of gross sales will benefit Compassion International.
At first, social media users weren’t sure if it was an elaborate April Fool’s joke. It was, after all, April 1 when the billboard appeared above New York City’s Canal Street advertising a Bible with a $300 price tag.
The limited edition, art-inspired Good Publishing NIV Bible is described on its website as a “modern version of God’s Holy Word” and an “ambitious project, elevating the aesthetic to God’s Holy Word with artisan qualities.”