HVS Hotel Market Report - Florence, Italy - By Lorenzo Gullotta, Giammarco Pignocchi and Ezio Poinelli

Article - HVS Hotel Market Report - Florence, Italy - By Lorenzo Gullotta, Giammarco Pignocchi and Ezio Poinelli - This article examines Florence's tourism industry resilience amidst crises, including the COVID-19 pandemic, analyzing key performance indicators such as airport statistics, hotel supply, and operating performance. Despite setbacks, Florence witnessed a remarkable recovery, notably in 2023, with record-breaking Revenue Per Available Room (RevPAR). The analysis also highlights investment trends and future challenges, including concerns about over-tourism and evolving market dynamics.

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