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Watch the new Hulu documentary
WeWork: Or the Making and Breaking of a $47 Billion Unicorn, and if you can keep your eyebrows from crawling off your face entirely in the first 20 minutes, my hat’s off to you.
WeWork — the now-troubled company that took out long-term leases on New York City real estate and built fun co-working office spaces for millennials — is described throughout the film in terms that border on the religious. It began as a “transparent and accountable” community, focused on “connection” and “changing the world.” Spending your days at a WeWork site was “somehow like being a member of a club, beyond just where your office building is.” Where recent college grads could go to find “purpose” and a “dream.” It was “legitimately the craziest work experience.” WeWork, and other related brands — WeLive, WeGrow — was all about “bringing people together” in the “spirit of We.”