How Your Engine Oil Specification Can Help Achieve Sustainability Goals

How Your Engine Oil Specification Can Help Achieve Sustainability Goals
As OEMs look to move cleaner — spurred by internal goals and governmental regulations — there is opportunity to improve efficiency via engine oil specification.
Aug 2nd, 2021
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Throughout this century, “sustainability” has evolved from something of a niche interest for global brands to an absolute necessity.
Take, for example, research conducted last year by the National Retail Federation and the IBM Institute for Business Value, which concluded that sustainability has reached a “tipping point.” Per the report:
As consumers increasingly embrace social causes, they seek products and brands that align with their values. Nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact. Nearly eight in 10 respondents indicate sustainability is important for them. And for those who say it is very/extremely important, over 70% would pay a premium of 35%, on average, for brands that are sustainable and environmentally responsible.

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